Showing posts with label BRIEFS. Show all posts
Showing posts with label BRIEFS. Show all posts

Monday, 8 October 2012

Time management sheet OUGD301

Here is the current outline of my time table for the weeks ahead for the module OUGD301.



Undoubtedly this schedule will be subject to change as things arise that may be out of my control. I do plan on sticking to this as much as possible to ensure I get everything I need to do, done. 

Time (one thing there is never enough of)

So to get myself organised and scare myself into actually doing my work. I worked out long I reckon I need to get things done. I worked this out by deciding how long I would need to spend on each step of a design process for each brief.

The 7 steps are as follows (they dont always happen in this order);

Step One// Idea generation.
Step Two// Research and investigation.
Step Three// Concept development and clarification.
Step Four// Design development.
Step Five// Evaluation and selection.
Step Six// Production and resolution.
Step Seven// Presentation and submission.

On Thursday 4th October we were told it was 71 days or 610 hours or 36,600 minutes until submission and counting!!

So what we had to do was make a time line to show how much time for each brief we would spend on each step of the above design process.





Here is a brief overview of how much time I will be spending on each step with each brief:

Confectionery brief

- Idea generation and design development important, need to experiment with ideas
- Not loads of research needed, mainly on other confectionery brands and packaging
- Concept pretty straight forward
- Time just to evaluate before plenty of time to produce final resolutions
- Time to photograph work and present

Origami Brief

- Need plenty of time to develop ideas, play with Origami, see what I can do
- A fair bit of research to see how to make Origami, ongoing with evaluation and idea development
- Give myself enough time to produce, resolve and present outcomes
- Concept development, again pretty straight forward, just making sure I know what I am doing and why

VW Beetle Brief

- Lots of research into VW needed and a lot about the Beetle
- Idea generation and evaluation giving plenty of time to ensure I design the most appropriate outcome
- Design development, making sure I have come up with the best ideas
-Concept classification, I know why I am making the publication
- Enough time to produce and present professionally

Wind in The Willows Brief

- Plenty of time to draw illustrations, come up with ideas and have fun
- Design development to make initial ideas better ready for evaluation and selection process
- Small (ish) amount of research, looking into Puffin books
- Concept development to make sure im on track and it has a purpose
- Producing resolutions over lapping with evaluation, constantly changing
- Plenty of time to present and submit to competition

Every brief should allow time for any unplanned difficulties or issues that may arise at any time.







Sunday, 7 October 2012

OUGD301 Chosen brief Rationales

Here are my rationales for my chosen briefs for this Design Practice module

Brief One// Puffin Wind in the willows

- An illustrative investigation of childrens books with a focus on retail.
- A design for print investigation of illustration with a focus on childrens books.
- An illustrative investigation of childrens books with a focus on design for print.
- A design for print investigation of childrens book covers with a focus on illustration.
- A childrens illustration investigation of retail design with a focus on design for print.

An design for print investigation of illustration with a focus on children's books. I am going to design illustrative book covers and other print based designs for retail based on the children's classic The Wind in The Willows because this will allow me to develop my illustration skills and apply them to a range of outcomes.

My product is a set of children's illustrations for the children's classic story The Wind in The Willows. The range will be a set of book covers (at least five), book marks, posters and shop signage. The distribution for this brief will include children's books, e books, web, gift bags and shop signage.

Brief Two// Confectionery branding

- A branding and identity investigation of confectionery retail with a focus on packaging and promotion.
- A design for packaging investigation of confectionery retail with a focus on branding and promotion.
- A design for print investigation of confectionery branding with a focus on packaging.
- A brand and identity investigation of packaging with a focus on confectionery promotion.
- A packaging investigation of confectionery brands with a focus on new product promotion.

A design for print investigation of confectionery branding with a focus on packaging. I am going to brand and promote a new confectionery brand because this will allow me to develop my brand and identity skills along with my packaging and promotion skills.

The product I will be creating is the branding and identity for the confectionery brand, this includes a logo. The range will include a variety of confectionery items like chocolate bars, bags of sweets etc and the distribution will be the packaging, gift bags, shop signage and a website.

Brief Three// VW Beetle

- A print based investigation of car retail with a focus on publication.
- A design for print investigation of promotional publications with a focus on car retail.
- A promotional publication investigation of car retail with a focus on design for print.
- A type and layout investigation of printed publications with a focus on car retail.
- A print based investigation of car retail promotion publications with a focus on type and layout.

A print based investigation of car retail promotion with a focus on publication. I am going to promote the new VW Beetle using print based methods, I am doing this because it will develop my design for print skills, type and layout, illustrative skills and working on something out of my current comfort zone.

The product will be a promotional piece for the new VW Beetle. The range I can apply this to is a publication, magazine ads and a moving image. My methods of distribution include mailouts, retail environment and the web.

Brief Four// Origami

- A paper crafting investigation of self promotion with a focus on branding and identity.
- A branding and identity investigation of self promotion with a focus on design for print.
- A print based investigation of self promotion with a focus on Origami.
- An Origami investigation of design for print with a focus on self promotion.
- A design for print investigation of self promotion with a focus on Origami.

A design for print investigation of self promotion with a focus on Origami. I am going to use the art of Origami to explore ways in which I can promote myself using print, I am going to do this because it will help me to promote myself as a designer in a unique way.

The product will be my self branding and identity. The range will be a creative CV, a business card, letterheads, portfolio and a website. The distribution will include mailouts, email and website.


Friday, 5 October 2012

My chosen briefs for OUGD301



The reason I have chosen to work on this brief is because I feel I can benefit a lot from it. Regarding the want and need lists I did, I feel this brief can cover many of the skills I want and need to develop through this year which will then affect the outcome of my portfolio.

I have developed this brief from its original to make the amount of work I can produce a bit more significant. Instead of just designing a book cover I am going to promote the book through retail graphics and other outcomes such as book marks, several finalised book designs and things like posters.

It will be a fun brief to work on as I get to develop my illustration skills.



One of the main reasons I am wanting to work on this brief is the fact there is potential for company to give me some feedback on my work. My Boyfriend is currently on placement there, which means if my work is done to the highest standards he can take it in and get me some feedback!

This brief will also allow me to develop a list of skills from my wants and needs, including type and layout, design for print, book binding and illustration.



The reasoning for choosing this brief was because there is so much I can do with it. I can explore packaging, branding and identity, illustration, type and layout and design for print.

It is also something that I will thoroughly enjoy researching as its about sweets and chocolate. The reason that I made this brief up as such was because I have always found it interesting how confectionery companies market their products and how the packaging reflects on the chocolate or sweet itself.

This brief is very design lead but research will be a very important and significant part of it.



This brief will have a balance between design practice and hands on research and prototyping. Originally I was going to create an Origami exhibition but it just seemed like a pointless way to try and use Origami.

So instead I have decided to link this with the use of Origami within Graphic Design. So like how can printed design be applied to Origami to make it more interesting.

I am going to be using this to help design my creative cv and other self promotional materials.

Monday, 1 October 2012

Cambridge Coral Tech Brief



Cambridge Coral Tech Brief initial ideas:

- New logo
- Website design
- Catalogue of products
- Business card
- Shop signage
- Price list

Cambridge Coral Tech is a tropical fish shop owned by my Uncle in Cambridge. He sells everything you need to set up your own tropical fish tank. His shop has been set up for a few years now but its design needs a revamp. I have spoken to my uncle and I am going to redesign his business.

Confectionery Brief



Confectionery Brief initial ideas:

- Either re brand an existing confectionery brand or create a new one and design all the packaging and promo material
- Wanting to focus on chocolate bars
- Wrapping, packaging, bags, receipts
- Potential to do a come back promotion for an old chocolate bar like Fuse by Cadbury?

Personal Stationary Brief



Personal Stationary Brief initial ideas:

- Nan's 50th Wedding Anniversary party invites
- Friends 21st birthday party invites
- Christmas cards
- Halloween cards
- Other greetings cards
- Wrapping paper
- Gift bags

Origami Brief



Origami Brief initial ideas:

- Experiment with different Origami methods
- Print out things that can be transformed into Origami
- Possibly use this brief to experiment with mine own self promotion
- Skill I want to develop and explore
- My creative CV

Puffin book illustration Brief



Initial ideas for Puffin book illustration Competition Brief:

- Illustrations, explore different design approaches
- Wind in the willows needs bringing up to date, how can I do this?
- Book cover, different scales
- Posters for shop to promote book re launch
- Character t-shirts
- At least 5 different designs
- Post cards
- Stickers

VW Beetle Brief



Initial ideas for VW Beetle Brief:

- Use acetate to create look book
- Having thick, well printed card between pages with info on
- Disect the new Beetle and depict using illustrations printed into acetate
- Mail out book, promotion for VW
- Not something necessarily trying to sell, promo material and information based
- Target audience, existing VW owners, Beetle fans
- History of the Beetle could be included
- Illustrations of all models shown in a look book
- Something really professional and sexy