Monday, 5 November 2012

Chocolot Brief: Logo Development

After receiving feedback in the concept crit on my logo. I was told that it didnt really fit in with my concept of a fun and bubbly chocolate brand. So I decided to jazz it up a bit and go freehand rather than  use existing typefaces. So I got the brush tool and wrote chocolot. Above is what came of it and I think it works really well. Its really fluid and curvy which I reflects on the fun tone I am going for.

It also works in colour which will help when it comes to applying it to the different flavours of chocolate.

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