Showing posts with label PRODUCT RANGE DISTRIBUTION. Show all posts
Showing posts with label PRODUCT RANGE DISTRIBUTION. Show all posts
Friday, 25 May 2012
Monday, 21 May 2012
OUGD203// Self- initiated brief: Student Peace kit..
For this brief I will be creating a student kit for the Peace One Day, so that students can order a kit offline and help spread the word about Peace One Day around their university. The kit will be delivered in a box which will contain all of the items to help support the campaign. Including things such as posters, stickers, a t-shirt, a bracelet, flyers and the origami doves.
Below are my designs for the box.
Below are my designs for the box.
This is the first design that I came up with. I found it difficult to add all the required information on without over crowding the design. I have added a small description about Peace One Day and then the contents of the kit. I tried to layout the information so that it wasnt too all over the place. I dont think that this layout worls too well because there is so much negative space.
I dont want it to be too busy but I want it to be engaging as well. The white box in the top right corner is for the addressee. I wanted to add the logo on the box but I didnt want it too big so I have added a peace symbol using only a stroke as a background to make it look less bare.
I dont want it to be too busy but I want it to be engaging as well. The white box in the top right corner is for the addressee. I wanted to add the logo on the box but I didnt want it too big so I have added a peace symbol using only a stroke as a background to make it look less bare.
With this design I have moved the text around to see if it would look better anywhere else. The info about Peace One Day has moved under the addressee box and the kit contents is in the bottom left corner. I moved the info to here because the deliver would most likely read the info out of curiosity if it was placed here, this means that someone else will be reading about it and this may provoke them to look into it further.
I then placed the info back under the logo so that the two linked together and made more sense. The contents of the box has then been moved to the top left of the lid but I feel it looks as though it has just been stuck there. This layout then makes the whole of the right side look really empty.
Moved the info to the bottom of the box and starred it as extra info. This doesnt work because its too low down and too far from the logo which means they dont support each other as much.
I then moved all the text down the bottom and made the logo bigger. The logo works better as it takes up more space but the text till doesnt look right. I have also added another copy of the peace symbol to add a bit more detail, and the
OUGD203// Self- initiated brief: Posters..
As part of the student kit that I am designing for the Peace One Day campaign, I have been designing posters that will be in the kit for students to place around university to spread the word.
This design is based on the logo design that I did in a previous post. I have tried to keep the poster designs as simple as possible as I didnt want to lose my target audiences interest if there was too much information on them. I also changed the tone of blue within my designs as I felt the previous blue was too bright and solid. This blue is still bright but it is more sky blue and softer which I feel works better with the branding of Peace One Day.
This poster has slightly more information on it because I did need one poster that told more about Peace One Day. Within the pack that I am creating there will be several posters included, meaning a few of each design.
OUGD203// Self- initiated brief: Origami..
As part of my campaign for Peace One Day that I am designing. I was trying to think of creative ways in which I could help spread the word. An idea I had was to use origami, it is something that I have become very interested in over the past few weeks and have used the technique to make my creative CV. I looked into how to make an origami dove online and found a circular template. So I made a plain version and then worked out how I could place a design on the bird to make it unfold out into information regarding Peace One Day.
This design is very simple but works well. The information is on either side of the logo so that the logo stays as the main focus when the bird is unfolded. I have used a feather design on what will be the outside of the bird to help communicate that it is a dove.
With this design I have placed the image and the text on separate sides to try and simplify the layout so that it is easier to read, but I do feel like it is lacking something. Although it communicates what it needs to, I think that it could be done in a more creative way.
On this design I have placed the logo on the other side and added more detail so that it doesnt look so boring. The text is on the other side and has been kept in a simple layout. I have then changed the peace symbol on the outside of the dove to just a stroke because it didnt stand out from the feathers.
Monday, 14 May 2012
OUGD203// Self initiated brief: Logo for Peace Day..
As part of the self initiated brief I have decided to re brand Peace One Day to make it fit more with my target audience. My target audience is students aged between 18 and 24, I need my logo to be modern and communicate a clear message about Peace one Day. It needs to appeal to my target audience and make them want to join in with the event.
The first thing I though to when it came to peace was the peace symbol and doves, although these may seem like obvious ways to communicate peace, I didnt want to over complicate something unnecessarily. I started by experimenting with the peace symbol within the logo to see if I could keep it simple but still communicate Peace One Day.
I then tried adding a dove outline in place of the letter a, which I feel works a lot better because of the shape of the dove. The full name of the event also works better as it tells what it is. I have used Century Gothic as my typeface as I feel that it fits well with what I am communicating. I have added a white stroke to the words so that they appear to have a lighter weight, this makes the logo feel more elegant and fits with the symbolism of peace.
I have experimented with the peace symbol and the dove to see if I could create some designs that could be used within the logo but also on its own so that the design could become recognised and associated with Peace One Day.
This is the finished logo that I have decided to use, it will be used alone but also along with other elements within my product and range. I think it works well because its simple and it communicates all the important information. I will be taking off the texture over the peace symbol as it doesnt really fit with the rest of the logo.
The design below shows how the dove and peace symbol combined works with the other logo.
The first thing I though to when it came to peace was the peace symbol and doves, although these may seem like obvious ways to communicate peace, I didnt want to over complicate something unnecessarily. I started by experimenting with the peace symbol within the logo to see if I could keep it simple but still communicate Peace One Day.
This is the first logo that I created using the peace symbol. I raw the peace symbol in Illustrator and then added the text, but missing out the word peace so that the symbol would replace this. I feel this is a clear way of communicating Peace One day. I added a texture over the logo to give it a more rustic look. I dont think this works too well though as there is no particular reason for me doing it.
This logo is the same as the one above apart from I have changed the one into the number 1 to further more simplify the logo. I have then made the 1 bold italic so that it stands out from the day.
I then moved on from the previous designs and tried something a little different. I simplified the peace symbol and sat it next to the 1/day so it flowed like a sentence. I then changed the logo to a bright sky blue. The reason for the blue was because I felt it was very pure and it represents clear skies and new beginnings, which is what Peace One day is all about.
With this logo I tried using the word peace and then placing the peace symbol within the counters of the letters. This looks awful and doesnt really do itself much justice. Its far to complicated and doesnt communicate the message of Peace One Day very well at all.
I then looked at changing round the previous design. I went back to the sky blue and made the symbol smaller so that it would line up with the text. I also added the word peace to help the symbol communicate peace. I kept the symbol as just a stroke because if it was filled it was too distracting from the text. I have then put a texture over the text but im not sure if this works or not.
I then made the symbol bigger and placed the text underneath it. I feel that this works better than them being side by side as the symbol is easily recognizable when it comes to communicating peace.
This is the same as the one above apart from I have added another copy of the symbol and placed it over the top in a green colour with a texture. I think I am starting to over complicate the logo by adding elements that do not help the communication of the logo.
So I took the logo back to using one symbol and then added the date of Peace One Day which is a very important detail. I have tried to change the weight of the type for each piece of information to emphasise it.
I have tried the logo with filling the symbol with the blue and then changing the date to a darker blue to make it stand out. I dont think that this works very well as the symbol over powers the text and the date looks odd because the change in colour.
I then started to experiment with the word peace and placing the symbol in place of the letter a. I dont think that it is very clear what the word is even though the symbol is the peace sign. Again I feel its far to complicated.
I then tried adding a dove outline in place of the letter a, which I feel works a lot better because of the shape of the dove. The full name of the event also works better as it tells what it is. I have used Century Gothic as my typeface as I feel that it fits well with what I am communicating. I have added a white stroke to the words so that they appear to have a lighter weight, this makes the logo feel more elegant and fits with the symbolism of peace.
I have experimented with the peace symbol and the dove to see if I could create some designs that could be used within the logo but also on its own so that the design could become recognised and associated with Peace One Day.
This is the finished logo that I have decided to use, it will be used alone but also along with other elements within my product and range. I think it works well because its simple and it communicates all the important information. I will be taking off the texture over the peace symbol as it doesnt really fit with the rest of the logo.
The design below shows how the dove and peace symbol combined works with the other logo.
Wednesday, 2 May 2012
OUGD203// Self- initiated brief: Research List..
Here is a list of things that I will be researching throughout this self- initiated brief to help me fully understand the subject of the brief and how to communicate it as well as exploring product, range and distribution within specific design relating to my concept.
I will also need to look at socially fabricated days to help me understand what makes a particular 'day' or event memorable to a wide target audience.
Here is my research 'to do' list:
- Firstly I need to do extensive research into what Peace Day is. Including its history, aims, ethos, ambitions for the future, current target audiences and potential target audiences for the future.
- I will need to research into large event campaigns to gain an understanding of the best methods of communication to a large target audience.
- Moving image design that has been specifically made to communicate a message that persuades a target audience into investing time into a specific event or product (Although I am not primarily wanting to focus on the advertising of any products that are to be sold).
- Viral events that have caught the attention of the world (for example the recent Kony Campaign) and how they have approached methods of communication.
- Look into the history of days like Valentine's Day and Mother's Day to see how they became socially fabricated events that have become an annual event. This will help me understand what approaches I will need to take to make Peace Day a memorable day.
- Look at promotional material for large events, which could include the upcoming London Olympic Games. Exploring things like t-shirts, goodie bags and other souveniring items. I do not want to make Peace Day too commercialised, so therefore must look for ways in which I can use this deliverables but in a non or low profit way.
I will also need to look at socially fabricated days to help me understand what makes a particular 'day' or event memorable to a wide target audience.
Here is my research 'to do' list:
- Firstly I need to do extensive research into what Peace Day is. Including its history, aims, ethos, ambitions for the future, current target audiences and potential target audiences for the future.
- I will need to research into large event campaigns to gain an understanding of the best methods of communication to a large target audience.
- Moving image design that has been specifically made to communicate a message that persuades a target audience into investing time into a specific event or product (Although I am not primarily wanting to focus on the advertising of any products that are to be sold).
- Viral events that have caught the attention of the world (for example the recent Kony Campaign) and how they have approached methods of communication.
- Look into the history of days like Valentine's Day and Mother's Day to see how they became socially fabricated events that have become an annual event. This will help me understand what approaches I will need to take to make Peace Day a memorable day.
- Look at promotional material for large events, which could include the upcoming London Olympic Games. Exploring things like t-shirts, goodie bags and other souveniring items. I do not want to make Peace Day too commercialised, so therefore must look for ways in which I can use this deliverables but in a non or low profit way.
OUGD203// Self- initiated brief: First Draft..
Brief Title//
Create a memorable name for Peace Day
The problems are:
-
Not many people know what Peace Day is.
-
Peace Day want the whole world to get involved.
-
Peace Day needs to be as memorable as popular
annual days such as Valentine’s Day etc
-
How will the concept aim to communicate with a
large and broad target audience?
-
If it needs to memorable, how will I do this and
what methods of product, range and distributions will best support and give
hand to this?
I intend to (inform/ instruct/ persuade/ direct/ educate/ promote to):
Inform and promote Peace Day to a specific target audience.
They will be informed about the day itself, I will then promote to the target
audience and persuade and educate them to get involved.
… A group of (identify your specific audience or context):
My target audience will be very broad; I am aiming to focus
on targeting people of power within different parts of the world including
Presidents, Prime Ministers, and Politicians etc. I will also need to work
towards communicating with the general population of the world to make them
aware of Peace Day, but it will be the people of higher power that will
influence the majority of my final solutions.
…. That (state your message, idea or concept):
I will be branding Peace Day which will promote itself on a
global scale to help the population understand and participate in this one day,
yearly event.
In order to achieve this I will produce…
(Specify at this point
in time what you aim to produce, the method of delivery/ distribution/ the context
in which it will be viewed):
Product, Range and Distribution//
Here is a list of the products, ranges and distribution methods that I could and will either create or propose as part of this self- initiated brief:
1// A campaign to 'promote' Peace Day
Campaign will include things such as:
- Posters:
Posters will be kept fairly simple and communicate a clear message of what Peace Day is and what it involves, using mainly image as a means of visual communication.
- Flyers:
Flyers will have a similar concept as the above mentioned posters, I will be creating these as a deliverable as it gives me another product of which I can create a range. This also means that I will be able to explore scale and format as part of the brief and therefore developing my skills.
- Information guides:
Creating some kind of guide will give me the chance to explore with editorial design, of which is something I am not keenly interested in, it will be good practice to try and create something within this brief.
The guide could include information about the Peace Day itself and what the day will entail, along with the aims of Peace Day and the effects it has and will have on the world if it is made to be memorable.
- Booklets:
The booklet in a way would be similar to a guide, although I could focus this product on introducing Peace Day and using it as a piece of factual information that will tell the story of Peace Day and how it came about, where as the information guide will be focusing more on the future of Peace Day.
- Souvenirs:
When I say souvenirs I don’t mean silly things like hats and mugs, I mean things like t-shirts which can be worn by participating individuals on the day to promote it. The t-shirt designs could be very simple and just have the logo design on them. This means I will add to my product list, therefore allowing me to explore a range and look at deliverables and how the t-shirts will be distributed and packaged.
2// A moving image:
- The moving image may be a proposal or storyboards dependant on how much time I have and taking in to account the other products that I will be producing.
- If I am going to create a moving image then I will not be creating a particularly long one, maybe up to 30 seconds long.
- The moving may be used to set and show the tone of voice to my design approach to the brief or a short piece used as promotional material. I think that at the present time I am looking to try and use image as the main focal point, along with a piece of audio as part of my design approach to this particular deliverable.
OUGD203// Self- initiated brief: Initial ideas..
After analysing the 4 live briefs that I had chosen from D&AD, YCN, ISTD and one of my choice, I have started to come up with some initial ideas ready to solidify my concept and the path that I will be taking through the second part of this module.
I know for certain that I am wanting to do something that is related to branding and identity as this is an area within graphic Design that I am very passionate about. I am also wanting to explore many other areas that I have either not tried before or I want to develop my skills in. This includes editorial, moving image, image based design and possibly hand crafting.
Here are some of the initial ideas I had for this brief:
- Branding Peace Day: This brief from D&AD was about promoting and making people aware of Peace day all over the world. I feel that if I brand the Peace Day much like that of Valentines Day and Mother's day then it will instantly become recognisable. Obviously I will have to do this in a more creative way than just advertising it in a very commercialised way as the other well known 'days' mentioned above.
Peace Day is also a known profit organisation so I dont want it to become too much about giving money, it is about stopping violence for one day a year and giving aid to those who need it most. Peace Day's aim is for everyone in the whole world, for one day only to unite and reduce the violence in the world. Targeting the whole world will be a challenge, but one that I am ready for.
I will have to do a lot of research to be able to determine what the best way is to communicate with such a large and broad target audience and also on how to make one day within the year be so memorable and unforgetable that people from all over the world will instantly know what it is and have the willingness to take part.
- Swarovski is another brief that I have been considering doing. My initial ideas for this brief were to create a launch event for the new younger generation jewellery range. I could produce the POS, advertising, packaging and catalogue for the new range to be within the stores and distributed using other methods of delivery including the launch party.
To expand on this concept I could create a monthly launch event for new items of jewellery to the range therefore broadening the possibilites and outcomes of the brief. One thing that has already put me off completing this brief is that in the first part of this module I had already seen the outcomes of others that had worked on it. I fear that seeing their work that has been produced may subconsiously effect decisions I make when approaching the brief.
- The main ideas and concepts that I have thought of mainly relate to the Peace Day brief and I do believe this is because it seems like such a challenge and it will also allow me to develop skills I already have and try new things to then I can also develop.
Product, Range and Distribution//
Here is a list of the products, ranges and distribution methods that I could and will either create or propose as part of this self- initiated brief:
1// A campaign to 'promote' Peace Day
Campaign will include things such as:
- Posters:
Posters will be kept fairly simple and communicate a clear message of what Peace Day is and what it involves, using mainly image as a means of visual communication.
- Flyers:
Flyers will have a similar concept as the above mentioned posters, I will be creating these as a deliverable as it gives me another product of which I can create a range. This also means that I will be able to explore scale and format as part of the brief and therefore developing my skills.
- Information guides:
Creating some kind of guide will give me the chance to explore with editorial design, of which is something I am not keenly interested in, it will be good practice to try and create something within this brief.
The guide could include information about the Peace Day itself and what the day will entail, along with the aims of Peace Day and the effects it has and will have on the world if it is made to be memorable.
- Booklets:
The booklet in a way would be similar to a guide, although I could focus this product on introducing Peace Day and using it as a piece of factual information that will tell the story of Peace Day and how it came about, where as the information guide will be focusing more on the future of Peace Day.
- Souvenirs:
When I say souvenirs I dont mean silly things like hats and mugs, I mean things like t-shirts which can be worn by participating individuals on the day to promote it. The t-shirt designs could be very simple and just have the logo design on them. This means I will add to my product list, therefore allowing me to explore a range and look at deliverables and how the t-shirts will be distributed and packaged.
2// A moving image:
- The moving image may be a proposal or storyboards dependant on how much time I have and taking in to account the other products that I will be producing.
- If I am going to create a moving image then I will not be creating a particularly long one, maybe up to 30 seconds long.
- The moving may be used to set and show the tone of voice to my design approach to the brief or a short piece used as promotional material. I think that at the present time I am looking to try and use image as the main focal point, along with a piece of audio as part of my design approach to this particular deliverable.
I have given myself a lot of work to do, but I do feel that it is achievable.
I know for certain that I am wanting to do something that is related to branding and identity as this is an area within graphic Design that I am very passionate about. I am also wanting to explore many other areas that I have either not tried before or I want to develop my skills in. This includes editorial, moving image, image based design and possibly hand crafting.
Here are some of the initial ideas I had for this brief:
- Branding Peace Day: This brief from D&AD was about promoting and making people aware of Peace day all over the world. I feel that if I brand the Peace Day much like that of Valentines Day and Mother's day then it will instantly become recognisable. Obviously I will have to do this in a more creative way than just advertising it in a very commercialised way as the other well known 'days' mentioned above.
Peace Day is also a known profit organisation so I dont want it to become too much about giving money, it is about stopping violence for one day a year and giving aid to those who need it most. Peace Day's aim is for everyone in the whole world, for one day only to unite and reduce the violence in the world. Targeting the whole world will be a challenge, but one that I am ready for.
I will have to do a lot of research to be able to determine what the best way is to communicate with such a large and broad target audience and also on how to make one day within the year be so memorable and unforgetable that people from all over the world will instantly know what it is and have the willingness to take part.
- Swarovski is another brief that I have been considering doing. My initial ideas for this brief were to create a launch event for the new younger generation jewellery range. I could produce the POS, advertising, packaging and catalogue for the new range to be within the stores and distributed using other methods of delivery including the launch party.
To expand on this concept I could create a monthly launch event for new items of jewellery to the range therefore broadening the possibilites and outcomes of the brief. One thing that has already put me off completing this brief is that in the first part of this module I had already seen the outcomes of others that had worked on it. I fear that seeing their work that has been produced may subconsiously effect decisions I make when approaching the brief.
- The main ideas and concepts that I have thought of mainly relate to the Peace Day brief and I do believe this is because it seems like such a challenge and it will also allow me to develop skills I already have and try new things to then I can also develop.
Product, Range and Distribution//
Here is a list of the products, ranges and distribution methods that I could and will either create or propose as part of this self- initiated brief:
1// A campaign to 'promote' Peace Day
Campaign will include things such as:
- Posters:
Posters will be kept fairly simple and communicate a clear message of what Peace Day is and what it involves, using mainly image as a means of visual communication.
- Flyers:
Flyers will have a similar concept as the above mentioned posters, I will be creating these as a deliverable as it gives me another product of which I can create a range. This also means that I will be able to explore scale and format as part of the brief and therefore developing my skills.
- Information guides:
Creating some kind of guide will give me the chance to explore with editorial design, of which is something I am not keenly interested in, it will be good practice to try and create something within this brief.
The guide could include information about the Peace Day itself and what the day will entail, along with the aims of Peace Day and the effects it has and will have on the world if it is made to be memorable.
- Booklets:
The booklet in a way would be similar to a guide, although I could focus this product on introducing Peace Day and using it as a piece of factual information that will tell the story of Peace Day and how it came about, where as the information guide will be focusing more on the future of Peace Day.
- Souvenirs:
When I say souvenirs I dont mean silly things like hats and mugs, I mean things like t-shirts which can be worn by participating individuals on the day to promote it. The t-shirt designs could be very simple and just have the logo design on them. This means I will add to my product list, therefore allowing me to explore a range and look at deliverables and how the t-shirts will be distributed and packaged.
2// A moving image:
- The moving image may be a proposal or storyboards dependant on how much time I have and taking in to account the other products that I will be producing.
- If I am going to create a moving image then I will not be creating a particularly long one, maybe up to 30 seconds long.
- The moving may be used to set and show the tone of voice to my design approach to the brief or a short piece used as promotional material. I think that at the present time I am looking to try and use image as the main focal point, along with a piece of audio as part of my design approach to this particular deliverable.
I have given myself a lot of work to do, but I do feel that it is achievable.
Tuesday, 1 May 2012
OUGD203// Brief selecting..
For the self initiated brief for the second part of OUGD203, we were asked to choose 4 briefs (of which I have done and can be viewed earlier on my blog). I have begun to analyse each brief and write down why I have chosen each one, the problems I may encounter, what deliverables I could produce, practical and personal skills I could develop within the brief, the contexts of which I will need to explore and also important things to consider that may have been left out.
--------------
D&AD Brief: We want to make it impossible for anyone to ignore Peace Day
Problems I may encounter//
- Has a very wide target audience so it might be a challenge to create designs that appeal to anyone and everyone
- There is no set restriction on the final deliverables, which could make it hard for me to decide on what I feel would be the best method
- Trying to make Peace Day as popular as days like Valentines day, set days in the calendar take years to become tradition, how will I be able to make Peace Day as popular?
Deliverables I could produce//
- A promotional campaign/ advertising campaign including posters etc to engage with a ranged target audience
- Branding material for Peace Day to try and make it more recognised and give it a memorable identity
- Some kind of information guide about Peace day to educate people of its purpose and the importance of joining in
- A short moving image piece highlighting how important Peace Day is
Practical and personal skills I could develop through this brief//
- Strengthen my skills in branding and identity as this is an area of Graphic Design that I am very interested in
- Improve my researh skills, this will be very important as I will need to make sure I research in depth for this brief to be able to fully understand it and how I will communicate it
- I want to try new methods of delivery and expand on methods I already have an understanding of as this will build up my skills and help me to become more creative by thinking outside of the box
Contexts that I will need to explore//
- What is Peace Day and why isnt it as popular as days like Valentines Day (how did they make Valentines Day so popular?)
- What is a campaign? How many different ways are there to approach a campaign?
- Branding and promotion of large events
----------------------
YCN Brief: Swarovski
Problems I may encounter//
- The target audience is specified but is still quite broad (20- 30 year olds) which means I could focus on students, young working adults or young families. Even though they would have an interest in the latest fashion trends I can still see this may be a problem
- Swarovski at the moment have a much older target audience and although the purpose of the brief is to make it more appealing to a younger audience I would still have to persuade a younger generation that Swarovski isnt 'old fashioned' as such
- Deliverables is quite open which can sometimes be a problem if I do not know exactly what problem I am trying to solve
Deliverables I could produce//
- A promotional campaign launching the Swarovski range to the younger generation
- Packaging for the new fashion jewellery items
- Instore POS to advertise the new range
- Website designs to launch the new range
Practical and personal skills I could develop through this brief//
- Apply branding and identity to the new range to make it memorable
- Research into Fashion which is an area I know little about
- Develop my knowledge of packaging and how the packaging of an item can effect its communication
Contexts that I will need to explore//
- Different ways of packaging jewellery, what works and what doesnt
- Research into the fashion industry and new trends
- Look into the popularity of fashion jewellery
- Look at POS for jewelers and see how this effects communication to a specific target market
---------------------
ISTD Brief: It happened on this day
Problems I may encounter//
- The brief is very open, which means I may struggle to initially find a solid idea and concept to stick to. Any day ever in history gives me a lot to consider
- Deliverables is restricted to type only. Typography is not my strong point
- I must decide on who my target market will be, the event that I focus on will help me determine this but I can still see this as being a difficult hurdle to jump
- Method of delivery is very broad, it states that any media can be used, which isnt necessarily a problem but it does give me a lot more to consider
Deliverables I could produce//
- A piece of editorial design focusing on the event I choose
- A series of posters about the event to educate and communicate to my chosen taregt market
- A piece of moving image using kinetic type
Practical and personal skills I could develop through this brief//
- Develop my skills and knowledge of type
- Build up my confidence in trying something new and exploring with type
- Thinking outside of the box, I am used to using image to communicate
- My ability to make informed decisions about what I will be focusing on
- My ability to be specific when defining my concept
Contexts I will need to explore//
- Type based editorial design
- Kinetic type
- Ways of making memorable day memorable
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SELF CHOSEN Brief: Puffin and Penguin
Problems I may encounter//
- It is a very open brief, which book cover would I illustrate and how many?
- There is a restriction on deliverables being that I can only produce a book cover
- I wouldnt be able to push any limits as the brief restricts this
Deliverables I could produce//
- Limited edition book covers
- A series of book covers
- Could possibly design packaging for the books
- Design covers for both Puffin and Penguin books
- Online/ digital deliverables for the books
Practical and personal skills I could develop through the brief//
- Develop my illustration skills
- Develop my drawing skills
- Thinking outside of the box when it comes to pushing the concept
- Idea generation, I will need to think of ways to get the most out of this brief
Contexts I will need to explore//
- Childrens and adults book covers
- Packaging Limited edition
- Styles of illustration that arent necessarily similar to the way in which I currently work
--------------
D&AD Brief: We want to make it impossible for anyone to ignore Peace Day
Problems I may encounter//
- Has a very wide target audience so it might be a challenge to create designs that appeal to anyone and everyone
- There is no set restriction on the final deliverables, which could make it hard for me to decide on what I feel would be the best method
- Trying to make Peace Day as popular as days like Valentines day, set days in the calendar take years to become tradition, how will I be able to make Peace Day as popular?
Deliverables I could produce//
- A promotional campaign/ advertising campaign including posters etc to engage with a ranged target audience
- Branding material for Peace Day to try and make it more recognised and give it a memorable identity
- Some kind of information guide about Peace day to educate people of its purpose and the importance of joining in
- A short moving image piece highlighting how important Peace Day is
Practical and personal skills I could develop through this brief//
- Strengthen my skills in branding and identity as this is an area of Graphic Design that I am very interested in
- Improve my researh skills, this will be very important as I will need to make sure I research in depth for this brief to be able to fully understand it and how I will communicate it
- I want to try new methods of delivery and expand on methods I already have an understanding of as this will build up my skills and help me to become more creative by thinking outside of the box
Contexts that I will need to explore//
- What is Peace Day and why isnt it as popular as days like Valentines Day (how did they make Valentines Day so popular?)
- What is a campaign? How many different ways are there to approach a campaign?
- Branding and promotion of large events
----------------------
YCN Brief: Swarovski
Problems I may encounter//
- The target audience is specified but is still quite broad (20- 30 year olds) which means I could focus on students, young working adults or young families. Even though they would have an interest in the latest fashion trends I can still see this may be a problem
- Swarovski at the moment have a much older target audience and although the purpose of the brief is to make it more appealing to a younger audience I would still have to persuade a younger generation that Swarovski isnt 'old fashioned' as such
- Deliverables is quite open which can sometimes be a problem if I do not know exactly what problem I am trying to solve
Deliverables I could produce//
- A promotional campaign launching the Swarovski range to the younger generation
- Packaging for the new fashion jewellery items
- Instore POS to advertise the new range
- Website designs to launch the new range
Practical and personal skills I could develop through this brief//
- Apply branding and identity to the new range to make it memorable
- Research into Fashion which is an area I know little about
- Develop my knowledge of packaging and how the packaging of an item can effect its communication
Contexts that I will need to explore//
- Different ways of packaging jewellery, what works and what doesnt
- Research into the fashion industry and new trends
- Look into the popularity of fashion jewellery
- Look at POS for jewelers and see how this effects communication to a specific target market
---------------------
ISTD Brief: It happened on this day
Problems I may encounter//
- The brief is very open, which means I may struggle to initially find a solid idea and concept to stick to. Any day ever in history gives me a lot to consider
- Deliverables is restricted to type only. Typography is not my strong point
- I must decide on who my target market will be, the event that I focus on will help me determine this but I can still see this as being a difficult hurdle to jump
- Method of delivery is very broad, it states that any media can be used, which isnt necessarily a problem but it does give me a lot more to consider
Deliverables I could produce//
- A piece of editorial design focusing on the event I choose
- A series of posters about the event to educate and communicate to my chosen taregt market
- A piece of moving image using kinetic type
Practical and personal skills I could develop through this brief//
- Develop my skills and knowledge of type
- Build up my confidence in trying something new and exploring with type
- Thinking outside of the box, I am used to using image to communicate
- My ability to make informed decisions about what I will be focusing on
- My ability to be specific when defining my concept
Contexts I will need to explore//
- Type based editorial design
- Kinetic type
- Ways of making memorable day memorable
--------------
SELF CHOSEN Brief: Puffin and Penguin
Problems I may encounter//
- It is a very open brief, which book cover would I illustrate and how many?
- There is a restriction on deliverables being that I can only produce a book cover
- I wouldnt be able to push any limits as the brief restricts this
Deliverables I could produce//
- Limited edition book covers
- A series of book covers
- Could possibly design packaging for the books
- Design covers for both Puffin and Penguin books
- Online/ digital deliverables for the books
Practical and personal skills I could develop through the brief//
- Develop my illustration skills
- Develop my drawing skills
- Thinking outside of the box when it comes to pushing the concept
- Idea generation, I will need to think of ways to get the most out of this brief
Contexts I will need to explore//
- Childrens and adults book covers
- Packaging Limited edition
- Styles of illustration that arent necessarily similar to the way in which I currently work
OUGD203// Concept development workshop..
26/04/12
Today we had a workshop where we were looking at the fundamentals of concept development. This workshop is based upon the chosen briefs that I have been looking at to work with throughout this second half of the module. The workshop involved some short writing tasks and brainstorming in relation to what I want to achieve with the self initiated brief.
- 5 things I want to do
- 5 things I need to do
- 5 reasons why
- Personal skills I want to develop
- Practical skills I want to develop
- Processes I want to investigate
- Products I want to produce
- Contexts to explore
-------------------
5 THINGS I WANT TO DO//
- Hand crafted designs (paper crafting)
- Image based design/ Illustration
- Create both print and digital designs
- Introduce branding and identity into my brief
- Create advertising campaigns/ promotional design
5 THINGS I NEED TO DO//
- Research into methods of advertising campaigns and branding
- Ways in which to engage with varied target audiences, best methods of communication
- Look into methods of deliverables and their best met purposes
- Experiment with different products, ranges and deliverables appropriate to my target audience
- Continuously evaluate my work and progress to see if I can make improvements
5 REASONS WHY//
- I love creating hand crafted designs, but it can be very time consuming, I want to make time
- I have a strong interest in branding and identity and feel that it would be good practice to try and include it within my brief where appropriate
- Extensive research will help me undertsand the subject of the brief, which will have a huge impact on my final deliverables
- I need to start experimenting with new methods of delivery to broaden my skill set and knowledge
- I am very print based at the moment, I need more experience of working digitally to challenge myself
PERSONAL SKILLS I WANT TO DEVELOP//
- My time management and organisation.
- Confidence in myself to try new things
- The ability to engage more with my work and try harder
PRACTICAL SKILLS I WANT TO DEVELOP//
- Hand crafted design (paper crafting)
- Research methods
- Idea generation and practice of communicating
PROCESSES I WANT TO INVESTIGATE//
- Paper crafting
- Illustrative design, mainly vector based
- Book binding
PRODUCTS I WANT TO PRODUCE//
- Some kind of binded book
- Packaging
- A series of branded products
- An advertising campaign, including posters, flyers etc
CONTEXTS TO EXPLORE//
- Advertising campaigns
- Unusual packaging
- Image based, Illustrative design within advertising
- Large events promotion
WHAT IS MISSING?//
- The content to deliver
- A problem and a way in which I will solve it
Tasks in for next Thursday 3/5/12:
- 5x each brief, and why I have chosen it
- Analyse briefs in relation to the lists above (not including x5 things [top 3] questions
- Write my own brief, concept pitch for next week
Today we had a workshop where we were looking at the fundamentals of concept development. This workshop is based upon the chosen briefs that I have been looking at to work with throughout this second half of the module. The workshop involved some short writing tasks and brainstorming in relation to what I want to achieve with the self initiated brief.
- 5 things I want to do
- 5 things I need to do
- 5 reasons why
- Personal skills I want to develop
- Practical skills I want to develop
- Processes I want to investigate
- Products I want to produce
- Contexts to explore
-------------------
5 THINGS I WANT TO DO//
- Hand crafted designs (paper crafting)
- Image based design/ Illustration
- Create both print and digital designs
- Introduce branding and identity into my brief
- Create advertising campaigns/ promotional design
5 THINGS I NEED TO DO//
- Research into methods of advertising campaigns and branding
- Ways in which to engage with varied target audiences, best methods of communication
- Look into methods of deliverables and their best met purposes
- Experiment with different products, ranges and deliverables appropriate to my target audience
- Continuously evaluate my work and progress to see if I can make improvements
5 REASONS WHY//
- I love creating hand crafted designs, but it can be very time consuming, I want to make time
- I have a strong interest in branding and identity and feel that it would be good practice to try and include it within my brief where appropriate
- Extensive research will help me undertsand the subject of the brief, which will have a huge impact on my final deliverables
- I need to start experimenting with new methods of delivery to broaden my skill set and knowledge
- I am very print based at the moment, I need more experience of working digitally to challenge myself
PERSONAL SKILLS I WANT TO DEVELOP//
- My time management and organisation.
- Confidence in myself to try new things
- The ability to engage more with my work and try harder
PRACTICAL SKILLS I WANT TO DEVELOP//
- Hand crafted design (paper crafting)
- Research methods
- Idea generation and practice of communicating
PROCESSES I WANT TO INVESTIGATE//
- Paper crafting
- Illustrative design, mainly vector based
- Book binding
PRODUCTS I WANT TO PRODUCE//
- Some kind of binded book
- Packaging
- A series of branded products
- An advertising campaign, including posters, flyers etc
CONTEXTS TO EXPLORE//
- Advertising campaigns
- Unusual packaging
- Image based, Illustrative design within advertising
- Large events promotion
WHAT IS MISSING?//
- The content to deliver
- A problem and a way in which I will solve it
Tasks in for next Thursday 3/5/12:
- 5x each brief, and why I have chosen it
- Analyse briefs in relation to the lists above (not including x5 things [top 3] questions
- Write my own brief, concept pitch for next week
Monday, 30 April 2012
OUGD203 Design Practice 2// Product, Range, Distribution..
For the second part of the Design Practice 2 module we were asked to find Live briefs/ old briefs that we were interested in and would want to work with. We asked to pick a D&AD, an ISTD, a YCN and another live brief of our choice. The briefs could have some relevance to the practice that I want to pursue or they could just be one that sounds like a challenge.
Here are the four briefs that I have chosen:
D&AD// We want to make it impossible for anyone to ignore Peace day.
YCN// Swarovski.
ISTD// It happened on this day.
MY CHOICE// Design a Penguin adult or Puffin children's cover.
------------
D&AD Brief// We want to make it impossible for anyone to ignore Peace Day.
We want to make it impossible for anyone to ignore Peace Day. We want to make it a day that everyone around the world engages with, so the governments and leaders in conflict zones have no other choice but to implement it. The task is to grow grassroots awareness and active personal engagement with Peace Day, to make this day ubiquitous and as part of our social fabric as Valentine's Day or Mother's Day.
Tone of voice//
Stimulating, optimistic, realistic
Proposition//
Dont let Peace Day be ignored.
Points I have taken from the brief//
- Aim the brief at everyone, but try and focus down on people who are change- makers, those who believe in actions rather than symbols, in the practical rather than the theoretical. Those who enjoy getting their hands dirty and believe in the power of individual actions to build a greater future.
- This idea needs to work everywhere in the world irrespective of cultural particularities.
- Peace Day is a non- profit organisation, Peace Day relies on all- inclusiveness.
- They want something that works beyond media and across cultural, political and denominational frontiers.
- Collaboration is key to Peace Day and should be key to your solution.
My reasoning for picking this brief//
I decided to choose this brief as I liked the fact that there was no restrictions on deliverables. The brief is very open and I feel that there is a lot that can be achieved with it. I also find the subject interesting, everybody wants world peace but no one knows how to go about it or even if its possible. If everyone worked together then Peace Day would be easily achievable, I would just have to inspire, convince and educate people about it. Where theres a will theres a way!
------------------
ISTD Brief// It happened on this day.
We want you to consider how best to interpret the project theme. Is it what happened through the centuries on a specific day in the month/ year or could it be the story of one particular day in time? The 'Big Bang'; Battle of Hastings; the first pulls of Gutenberg's 42- line bible; Elvis Presley on the Ed Sullivan show; assassination of JFK; Liverpoll's European Cup win in 2005 or the atrocity of 9/11- you are spoilt for choice.
Howerver fascinating the topic and the information that you select, yoru challenge is to create a delivery platform that demands the reader's attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer.
Use print, screen, combined media- the choice is yours- as long as it expresses a solid idea, informs us and shows your typographic skills. Remember that words and language are our collateral and that your submission should essentially be typographic.
Reasoning for choosing this brief//
The reason that I chose this brief is similar to the D&AD brief, there is a limited amount of restrictions on this brief which means I have a wider variety of outcomes to consider. One thing about the brief that I do not particularly like is the fact that the outcome does have to be type based. Type is not a strong point of mine, but I could maybe re- jig the brief so that it fits to my skill set and interests.
-------------------
YCN Brief// Swarovski.
- Attract the next generation of Swarovski fans.
We'd like you to creatively demonstrate how you think Swarovski can relevantly and powerfully engage their fashion range with younger consumers. You are free to explore all marketing channels, demonstrating the media and enviroments that you think the target audience will be most receptive to messaging and engagement. You can consider all elements of marketing, PR, advertising, in- store applications, points of sale, packaging, social media, experiential ideas and everything inbetween.
Points taken from the brief//
- Target audience: Swarovski are interested in reaching a new younger audience (20- 30 year olds) primarily targeting young urban UK females who love their jewellery, like to keep up with the latest trends and fashion, and want to express themselves through jewellery.
- Aim of the brief is to take the repositioning of the brand to the next level, concentrating on attracting the next generation of Swarovski fans to their fashion collection.
- Daniel Swarovski I said: 'Evolution never ceases. Reforms in one area lead to further reforms in other areas. One must, however always be alert to the opportunities'.
- Swarovoski want to broaden its appeal and desirability to new consumers.
Reasoning for choosing this brief//
The first reason that I chose this brief is because it is one that I was considering greatly for the first part of this module, it really interested me because there was a branding element to it and branding and identity is a path with Graphic Design that I am currently very interested in. The brief is again very broad which has made it very appealing, the only restriction really is the target audience, which even then has some breadth to it. Although I am not really into fashion, I do really love Swarovski which I think helps if you are going to do a brief on it.
---------------------
Penguin and Puffin Brief//
Design a Penguin adult or Puffin children's cover.
Reasoning for choosing this brief//
To be honest I dont really feel that the brief has much structure to it and the reason that I chose it is because it sounds fun and it will also give me the chance to use my image skills. I think that in a way it is good that the brief is so vague because it means I can interpret it in my own way and pretty much do what I want with it.
Here are the four briefs that I have chosen:
D&AD// We want to make it impossible for anyone to ignore Peace day.
YCN// Swarovski.
ISTD// It happened on this day.
MY CHOICE// Design a Penguin adult or Puffin children's cover.
------------
D&AD Brief// We want to make it impossible for anyone to ignore Peace Day.
We want to make it impossible for anyone to ignore Peace Day. We want to make it a day that everyone around the world engages with, so the governments and leaders in conflict zones have no other choice but to implement it. The task is to grow grassroots awareness and active personal engagement with Peace Day, to make this day ubiquitous and as part of our social fabric as Valentine's Day or Mother's Day.
Tone of voice//
Stimulating, optimistic, realistic
Proposition//
Dont let Peace Day be ignored.
Points I have taken from the brief//
- Aim the brief at everyone, but try and focus down on people who are change- makers, those who believe in actions rather than symbols, in the practical rather than the theoretical. Those who enjoy getting their hands dirty and believe in the power of individual actions to build a greater future.
- This idea needs to work everywhere in the world irrespective of cultural particularities.
- Peace Day is a non- profit organisation, Peace Day relies on all- inclusiveness.
- They want something that works beyond media and across cultural, political and denominational frontiers.
- Collaboration is key to Peace Day and should be key to your solution.
My reasoning for picking this brief//
I decided to choose this brief as I liked the fact that there was no restrictions on deliverables. The brief is very open and I feel that there is a lot that can be achieved with it. I also find the subject interesting, everybody wants world peace but no one knows how to go about it or even if its possible. If everyone worked together then Peace Day would be easily achievable, I would just have to inspire, convince and educate people about it. Where theres a will theres a way!
------------------
ISTD Brief// It happened on this day.
We want you to consider how best to interpret the project theme. Is it what happened through the centuries on a specific day in the month/ year or could it be the story of one particular day in time? The 'Big Bang'; Battle of Hastings; the first pulls of Gutenberg's 42- line bible; Elvis Presley on the Ed Sullivan show; assassination of JFK; Liverpoll's European Cup win in 2005 or the atrocity of 9/11- you are spoilt for choice.
Howerver fascinating the topic and the information that you select, yoru challenge is to create a delivery platform that demands the reader's attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer.
Use print, screen, combined media- the choice is yours- as long as it expresses a solid idea, informs us and shows your typographic skills. Remember that words and language are our collateral and that your submission should essentially be typographic.
Reasoning for choosing this brief//
The reason that I chose this brief is similar to the D&AD brief, there is a limited amount of restrictions on this brief which means I have a wider variety of outcomes to consider. One thing about the brief that I do not particularly like is the fact that the outcome does have to be type based. Type is not a strong point of mine, but I could maybe re- jig the brief so that it fits to my skill set and interests.
-------------------
YCN Brief// Swarovski.
- Attract the next generation of Swarovski fans.
We'd like you to creatively demonstrate how you think Swarovski can relevantly and powerfully engage their fashion range with younger consumers. You are free to explore all marketing channels, demonstrating the media and enviroments that you think the target audience will be most receptive to messaging and engagement. You can consider all elements of marketing, PR, advertising, in- store applications, points of sale, packaging, social media, experiential ideas and everything inbetween.
Points taken from the brief//
- Target audience: Swarovski are interested in reaching a new younger audience (20- 30 year olds) primarily targeting young urban UK females who love their jewellery, like to keep up with the latest trends and fashion, and want to express themselves through jewellery.
- Aim of the brief is to take the repositioning of the brand to the next level, concentrating on attracting the next generation of Swarovski fans to their fashion collection.
- Daniel Swarovski I said: 'Evolution never ceases. Reforms in one area lead to further reforms in other areas. One must, however always be alert to the opportunities'.
- Swarovoski want to broaden its appeal and desirability to new consumers.
Reasoning for choosing this brief//
The first reason that I chose this brief is because it is one that I was considering greatly for the first part of this module, it really interested me because there was a branding element to it and branding and identity is a path with Graphic Design that I am currently very interested in. The brief is again very broad which has made it very appealing, the only restriction really is the target audience, which even then has some breadth to it. Although I am not really into fashion, I do really love Swarovski which I think helps if you are going to do a brief on it.
---------------------
Penguin and Puffin Brief//
Design a Penguin adult or Puffin children's cover.
Reasoning for choosing this brief//
To be honest I dont really feel that the brief has much structure to it and the reason that I chose it is because it sounds fun and it will also give me the chance to use my image skills. I think that in a way it is good that the brief is so vague because it means I can interpret it in my own way and pretty much do what I want with it.
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