Greetings cards brief typeface

I wanted the typeface for the greetings cards to be in a similar style to the drawings, so what I have done is free hand them using the pencil tool in Illustrator. They have come out very well and work well with the animals. I could have probably found a typeface online somewhere like DaFont. But I felt that if everything was hand drawn then the cards would feel more personal.

I used the typeface for the logo and the little puns on the front of the cards.

It works well with everything as it all works together as a concept. I have been making the words by copying the letters and then placing them together. If I had more time I would of made it in Fontographer which would have made it a lot easier to type out the words.

Each animal has its own little message with it which links to them. I have tried to keep the cards light hearted and humorous which fits with the charm of the animal illustrations.

The puns are quite simple but have a huge effect on the personality of the card. 

This concept could be used for so many different animals, as long as you can think of something to play on words that links with the animals.

I have put 2 kisses after each greeting because again it feels personal and quite sweet.

Greetings card initial ideas

I started off by drawing out some illustrations based around the theme of animals. I chose to focus on animals as they are something I am interested in and I wanted to do something different from what is already out there. I would also say that type isnt my strong point so I am not going to sit here and try and create a card that uses amazing type. Thats not what I am about.

The illustrations have been drawn by hand which I am going to scan in and trace over in Illustrator. I have drawn them all in the same style which is minimalist and they have that hand drawn feel to them. I want them to feel very organic and natural.

The choice of animals was completely random, although they are almost all birds.

I found pictures online of the different animals then drew them from eye myself.

I like how the illustrations look as though a child has drawn them, I didnt want them to look perfect in he sense of them looking realistic as such.

The animals have quite a charm about them which will work well on a greetings card. I think my favourite has to be the tortoise just because he looks so innocent.

Chocolot Brief: Idea generation/ Packaging

As part of my Confectionery Brief Chocolot, I have begun to generate ideas for packaging designs. These arent for packaging nets as current, just visual designs. I have applied the small icons I previously made and created a repeat pattern with them, and then added the logo. The idea was to have this design printed onto paper foil to wrap around the chocolate.

I have tried the same design on a few different ranges, I do think they work pretty well although there is plenty of room for development. I think I may have to play about with the logo and its placement and appearance on these designs but the pattern seems to be a good idea.

I have just noticed that this one's logo is not centralised like the others so its a good job its not a finished idea! Stock is something I really need to consider throughout this process. The stock I choose to work with will reflect on the brand, if I am wanting to portray that my brand is quite sophisticated then I will need to pick a stock that reflects on this, for example a gloss or silk stock.

These are the above foil designs and the design for the front to match. The front has been kept quite simple, mainly using just colour to represent a flavour. The main logo is at the top and then underneath I have placed the flavour logo to help communicate what the product is offering. I liked these designs whilst doing them but now looking back at them im not sure if they actually work that well.

I have then gone on to play around with a pattern on the packaging so that it feels a bit more sophisticated but trying to keep it fairly simple. This design doesnt work. The logo doesnt stand out and the layout is just all wrong. In other words its crap.

This design works a lot better than the one above. Im still not convinced by the pattern. It looks as though it has just been stuck there for the sake of it. The arrangement of the type seems to work very well. I think this is because its centralised and there isnt a load of information crammed on.

It appears to work across a range of colours too which is always good to know.

My chosen briefs for OUGD301

The reason I have chosen to work on this brief is because I feel I can benefit a lot from it. Regarding the want and need lists I did, I feel this brief can cover many of the skills I want and need to develop through this year which will then affect the outcome of my portfolio.

I have developed this brief from its original to make the amount of work I can produce a bit more significant. Instead of just designing a book cover I am going to promote the book through retail graphics and other outcomes such as book marks, several finalised book designs and things like posters.

It will be a fun brief to work on as I get to develop my illustration skills.

One of the main reasons I am wanting to work on this brief is the fact there is potential for company to give me some feedback on my work. My Boyfriend is currently on placement there, which means if my work is done to the highest standards he can take it in and get me some feedback!

This brief will also allow me to develop a list of skills from my wants and needs, including type and layout, design for print, book binding and illustration.

The reasoning for choosing this brief was because there is so much I can do with it. I can explore packaging, branding and identity, illustration, type and layout and design for print.

It is also something that I will thoroughly enjoy researching as its about sweets and chocolate. The reason that I made this brief up as such was because I have always found it interesting how confectionery companies market their products and how the packaging reflects on the chocolate or sweet itself.

This brief is very design lead but research will be a very important and significant part of it.

This brief will have a balance between design practice and hands on research and prototyping. Originally I was going to create an Origami exhibition but it just seemed like a pointless way to try and use Origami.

So instead I have decided to link this with the use of Origami within Graphic Design. So like how can printed design be applied to Origami to make it more interesting.

I am going to be using this to help design my creative cv and other self promotional materials.

BA (Hons) Surface Pattern Brief

Confectionery Brief

Confectionery Brief initial ideas:

- Either re brand an existing confectionery brand or create a new one and design all the packaging and promo material
- Wanting to focus on chocolate bars
- Wrapping, packaging, bags, receipts
- Potential to do a come back promotion for an old chocolate bar like Fuse by Cadbury?

Personal Stationary Brief

Personal Stationary Brief initial ideas:

- Nan's 50th Wedding Anniversary party invites
- Friends 21st birthday party invites
- Christmas cards
- Halloween cards
- Other greetings cards
- Wrapping paper
- Gift bags

Origami Brief

Origami Brief initial ideas:

- Experiment with different Origami methods
- Print out things that can be transformed into Origami
- Possibly use this brief to experiment with mine own self promotion
- Skill I want to develop and explore
- My creative CV

Puffin book illustration Brief

Initial ideas for Puffin book illustration Competition Brief:

- Illustrations, explore different design approaches
- Wind in the willows needs bringing up to date, how can I do this?
- Book cover, different scales
- Posters for shop to promote book re launch
- Character t-shirts
- At least 5 different designs
- Post cards
- Stickers

VW Beetle Brief

Initial ideas for VW Beetle Brief:

- Use acetate to create look book
- Having thick, well printed card between pages with info on
- Disect the new Beetle and depict using illustrations printed into acetate
- Mail out book, promotion for VW
- Not something necessarily trying to sell, promo material and information based
- Target audience, existing VW owners, Beetle fans
- History of the Beetle could be included
- Illustrations of all models shown in a look book
- Something really professional and sexy