OUGD203// End of Module Self Evaluation..

OUGD203 End of Module Self Evaluation

1// what skills have you developed through this module and how effectively do you think you have applied them?



I feel as though I have developed many skills throughout this module that I can now build on over my final year. One very important skill that I have learnt is collaboration and how important it is to work with other creative’s to come up with a solution to a design problem.



Working with Lisa and a third year Vis Com student during the YCN brief helped me build on my team working skills and ability to communicate and have responsibility when working with others.



I have also developed my design skills and ability to select and analyse pieces of work to help with idea development and final solutions to problems.





2// What approaches to/ methods of design production have you developed and how have they informed your design development process?



My illustration skills have improved over the course of the module and this can be seen throughout the YCN brief and into Product, Range and Distribution. I am getting better at creating designs using the pen tool, which before I struggled with.





3// What strengths can you identify in your work and how will you capitalise on these?



My strengths within this module have been my illustration, I can now continue to build on these skills into third year as it is something I really enjoy doing. I just need to find more time to do more illustration.



I now also have a better understanding of how branding works and how to create a successful campaign for something. The Heinz Salad Cream YCN campaign was my favourite to work on during this module as I felt I tried the hardest and got the most out of it.



I will continue to investigate into branding throughout third year as this is something that I am wanting to continue in as a professional.



4// What weaknesses can you identify in your work and how will you address these in the future?



My weakness has probably been my time management as usual. I have not been as efficient as I could be due to laziness and being unorganised. I have also missed a lot of time off uni and then I have had to catch up which means I have not done as much work as I should have and would have liked to.



I think that this has been the case all year so I hope that by third year I will have learnt my lesson.



5// Identify five things that you will do differently next time and what do you expect to gain from doing these?



1// Make sure I do my blogging as and when necessary and not last minute which then does not give me enough time to do a substantial and worthwhile amount.



2// Manage my time better; this is a huge downfall for me. I always leave things to the last minute and seriously need to learn from this pretty soon.



3// Be more creative. Even though I have tried new things during this module I still don’t feel like I have pushed myself past any boundaries.



4// Evaluate my work more and gain feedback from my peers. During this module I failed to attend quite a few crits which means I have been unable to gain feedback about my work therefore leading to not being able to develop my work accordingly. I must try to get as much feedback as possible to help improve my work.



5// Try harder. I don’t feel I have worked as hard as I could of in this module. There are many things that I wish I had done but failed to. It has got to the point where I have really realised that by third year I must be willing to put my life into my work.









Attendance: 3

Punctuality: 3

Motivation: 4

Commitment: 3

Quantity of work produced: 3

Quality of work produced: 4

Contribution to the group: 3

OUGD203/ Product, Range, Distribution boards..

OUGD203// YCN Submission boards..

OUGD203// YCN: Webpage..

These are the website Home page designs that I did. We decided to just do the home page to give an idea about the tone of voice and what the content of thewebsite would be if we were to design the whole thing. This was the initial design that I came up with. I tried to link it with all of the other designs that I had created to keep it consistant. The links on the Home page include info about the site, how to win festival tickets, the tour and a link about Heinz Salad Cream.

I think that it became too over complicated with the name of all the festivals and a link for the tour.

So with this design I took away the festival names and use one direction post with just a few festivals names on it that wouldnt be links, just to give an idea as to where the tour would take place.

This design worked a lot better as it was simple and gave all the information needed. We didnt use this one in the end though as it did have a resemblence to the Snap Tag poster.

This is the final design that me and Lisa decided on. Its still very simple and we have taken away one of the links that was not necessary. The design approach is consistant with all of the other designs.

This is what the Home page would look like.

OUGD203// YCN: Posters..

These are the posters that I designed to go on Ad Shells to promote the Salad Cream tour van. There will be a series of posters that will be released as the tour evolves. The first poster will give information about Snap Tagging and how to win festival tickets. There will then be one about buying salad cream with a Snap Tag on it and finally the poster with all of the information on it about Snap Tagging and winning festival tickets.

I have kept the designs simple and used the same colour palette, illustration technique and tone of voice as the salad cream van to keep everything consistant. I decided to use a typeface that reflected our tone of voice, Bell Bottom is very 60's and fits perfect with the design approach we are going for.

The Snap Tag poster is very simple, it is literally just the Snap Tag itself as I didnt want to add to much information so that people would become disinterested or distracted by other things.

These are the posters mocked up as Ad Shells. They have turned out really well.

OUGD203// YCN Submission proof..

OUGD203// Self- initiated brief: Student Peace kit..

For this brief I will be creating a student kit for the Peace One Day, so that students can order a kit offline and help spread the word about Peace One Day around their university. The kit will be delivered in a box which will contain all of the items to help support the campaign. Including things such as posters, stickers, a t-shirt, a bracelet, flyers and the origami doves.

Below are my designs for the box.

This is the first design that I came up with. I found it difficult to add all the required information on without over crowding the design. I have added a small description about Peace One Day and then the contents of the kit. I tried to layout the information so that it wasnt too all over the place. I dont think that this layout worls too well because there is so much negative space.

I dont want it to be too busy but I want it to be engaging as well. The white box in the top right corner is for the addressee. I wanted to add the logo on the box but I didnt want it too big so I have added a peace symbol using only a stroke as a background to make it look less bare.

With this design I have moved the text around to see if it would look better anywhere else. The info about Peace One Day has moved under the addressee box and the kit contents is in the bottom left corner. I moved the info to here because the deliver would most likely read the info out of curiosity if it was placed here, this means that someone else will be reading about it and this may provoke them to look into it further.

I then placed the info back under the logo so that the two linked together and made more sense. The contents of the box has then been moved to the top left of the lid but I feel it looks as though it has just been stuck there. This layout then makes the whole of the right side look really empty.

Moved the info to the bottom of the box and starred it as extra info. This doesnt work because its too low down and too far from the logo which means they dont support each other as much.

I then moved all the text down the bottom and made the logo bigger. The logo works better as it takes up more space but the text till doesnt look right. I have also added another copy of the peace symbol to add a bit more detail, and the

OUGD203// Self- initiated brief: Posters..

As part of the student kit that I am designing for the Peace One Day campaign, I have been designing posters that will be in the kit for students to place around university to spread the word.

This design is based on the logo design that I did in a previous post. I have tried to keep the poster designs as simple as possible as I didnt want to lose my target audiences interest if there was too much information on them. I also changed the tone of blue within my designs as I felt the previous blue was too bright and solid. This blue is still bright but it is more sky blue and softer which I feel works better with the branding of Peace One Day.

 

 This poster has slightly more information on it because I did need one poster that told more about Peace One Day. Within the pack that I am creating there will be several posters included, meaning a few of each design.

OUGD203// Self- initiated brief: Origami..

As part of my campaign for Peace One Day that I am designing. I was trying to think of creative ways in which I could help spread the word. An idea I had was to use origami, it is something that I have become very interested in over the past few weeks and have used the technique to make my creative CV. I looked into how to make an origami dove online and found a circular template. So I made a plain version and then worked out how I could place a design on the bird to make it unfold out into information regarding Peace One Day.

This design is very simple but works well. The information is on either side of the logo so that the logo stays as the main focus when the bird is unfolded. I have used a feather design on what will be the outside of the bird to help communicate that it is a dove.

With this design I have placed the image and the text on separate sides to try and simplify the layout so that it is easier to read, but I do feel like it is lacking something. Although it communicates what it needs to, I think that it could be done in a more creative way.

On this design I have placed the logo on the other side and added more detail so that it doesnt look so boring. The text is on the other side and has been kept in a simple layout. I have then changed the peace symbol on the outside of the dove to just a stroke because it didnt stand out from the feathers.

OUGD203// Self initiated brief: Logo for Peace Day..

As part of the self initiated brief I have decided to re brand Peace One Day to make it fit more with my target audience. My target audience is students aged between 18 and 24, I need my logo to be modern and communicate a clear message about Peace one Day. It needs to appeal to my target audience and make them want to join in with the event.

The first thing I though to when it came to peace was the peace symbol and doves, although these may seem like obvious ways to communicate peace, I didnt want to over complicate something unnecessarily. I started by experimenting with the peace symbol within the logo to see if I could keep it simple but still communicate Peace One Day.

This is the first logo that I created using the peace symbol. I raw the peace symbol in Illustrator and then added the text, but missing out the word peace so that the symbol would replace this. I feel this is a clear way of communicating Peace One day. I added a texture over the logo to give it a more rustic look. I dont think this works too well though as there is no particular reason for me doing it.

This logo is the same as the one above apart from I have changed the one into the number 1 to further more simplify the logo. I have then made the 1 bold italic so that it stands out from the day.

I then moved on from the previous designs and tried something a little different. I simplified the peace symbol and sat it next to the 1/day so it flowed like a sentence. I then changed the logo to a bright sky blue. The reason for the blue was because I felt it was very pure and it represents clear skies and new beginnings, which is what Peace One day is all about.

With this logo I tried using the word peace and then placing the peace symbol within the counters of the letters. This looks awful and doesnt really do itself much justice. Its far to complicated and doesnt communicate the message of Peace One Day very well at all.

I then looked at changing round the previous design. I went back to the sky blue and made the symbol smaller so that it would line up with the text. I also added the word peace to help the symbol communicate peace. I kept the symbol as just a stroke because if it was filled it was too distracting from the text. I have then put a texture over the text but im not sure if this works or not.

I then made the symbol bigger and placed the text underneath it. I feel that this works better than them being side by side as the symbol is easily recognizable when it comes to communicating peace.

This is the same as the one above apart from I have added another copy of the symbol and placed it over the top in a green colour with a texture. I think I am starting to over complicate the logo by adding elements that do not help the communication of the logo.

So I took the logo back to using one symbol and then added the date of Peace One Day which is a very important detail. I have tried to change the weight of the type for each piece of information to emphasise it.

I have tried the logo with filling the symbol with the blue and then changing the date to a darker blue to make it stand out. I dont think that this works very well as the symbol over powers the text and the date looks odd because the change in colour.

I then started to experiment with the word peace and placing the symbol in place of the letter a. I dont think that it is very clear what the word is even though the symbol is the peace sign. Again I feel its far to complicated.

I then tried adding a dove outline in place of the letter a, which I feel works a lot better because of the shape of the dove. The full name of the event also works better as it tells what it is. I have used Century Gothic as my typeface as I feel that it fits well with what I am communicating. I have added a white stroke to the words so that they appear to have a lighter weight, this makes the logo feel more elegant and fits with the symbolism of peace.

I have experimented with the peace symbol and the dove to see if I could create some designs that could be used within the logo but also on its own so that the design could become recognised and associated with Peace One Day.

This is the finished logo that I have decided to use, it will be used alone but also along with other elements within my product and range. I think it works well because its simple and it communicates all the important information. I will be taking off the texture over the peace symbol as it doesnt really fit with the rest of the logo.

The design below shows how the dove and peace symbol combined works with the other logo.

OUGD203// Self- initiated brief: Research List..

Here is a list of things that I will be researching throughout this self- initiated brief to help me fully understand the subject of the brief and how to communicate it as well as exploring product, range and distribution within specific design relating to my concept.

I will also need to look at socially fabricated days to help me understand what makes a particular 'day' or event memorable to a wide target audience.

Here is my research 'to do' list:

- Firstly I need to do extensive research into what Peace Day is. Including its history, aims, ethos, ambitions for the future, current target audiences and potential target audiences for the future.

- I will need to research into large event campaigns to gain an understanding of the best methods of communication to a large target audience.

- Moving image design that has been specifically made to communicate a message that persuades a target audience into investing time into a specific event or product (Although I am not primarily wanting to focus on the advertising of any products that are to be sold).

- Viral events that have caught the attention of the world (for example the recent Kony Campaign) and how they have approached methods of communication.

- Look into the history of days like Valentine's Day and Mother's Day to see how they became socially fabricated events that have become an annual event. This will help me understand what approaches I will need to take to make Peace Day a memorable day.

- Look at promotional material for large events, which could include the upcoming London Olympic Games. Exploring things like t-shirts, goodie bags and other souveniring items. I do not want to make Peace Day too commercialised, so therefore must look for ways in which I can use this deliverables but in a non or low profit way.

OUGD203// Self- initiated brief: First Draft..

Brief Title// Create a memorable name for Peace Day

The problems are:

-          Not many people know what Peace Day is.

-          Peace Day want the whole world to get involved.

-          Peace Day needs to be as memorable as popular annual days such as Valentine’s Day etc

-          How will the concept aim to communicate with a large and broad target audience?

-          If it needs to memorable, how will I do this and what methods of product, range and distributions will best support and give hand to this?

I intend to (inform/ instruct/ persuade/ direct/ educate/ promote to):

Inform and promote Peace Day to a specific target audience. They will be informed about the day itself, I will then promote to the target audience and persuade and educate them to get involved.

… A group of (identify your specific audience or context):

My target audience will be very broad; I am aiming to focus on targeting people of power within different parts of the world including Presidents, Prime Ministers, and Politicians etc. I will also need to work towards communicating with the general population of the world to make them aware of Peace Day, but it will be the people of higher power that will influence the majority of my final solutions.

…. That (state your message, idea or concept):

I will be branding Peace Day which will promote itself on a global scale to help the population understand and participate in this one day, yearly event.

In order to achieve this I will produce…

(Specify at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed):

Product, Range and Distribution//


Here is a list of the products, ranges and distribution methods that I could and will either create or propose as part of this self- initiated brief:


1// A campaign to 'promote' Peace Day


Campaign will include things such as:


- Posters:


Posters will be kept fairly simple and communicate a clear message of what Peace Day is and what it involves, using mainly image as a means of visual communication.


- Flyers:


Flyers will have a similar concept as the above mentioned posters, I will be creating these as a deliverable as it gives me another product of which I can create a range. This also means that I will be able to explore scale and format as part of the brief and therefore developing my skills.


- Information guides:


Creating some kind of guide will give me the chance to explore with editorial design, of which is something I am not keenly interested in, it will be good practice to try and create something within this brief.

The guide could include information about the Peace Day itself and what the day will entail, along with the aims of Peace Day and the effects it has and will have on the world if it is made to be memorable.


- Booklets:


The booklet in a way would be similar to a guide, although I could focus this product on introducing Peace Day and using it as a piece of factual information that will tell the story of Peace Day and how it came about, where as the information guide will be focusing more on the future of Peace Day.


- Souvenirs:


When I say souvenirs I don’t mean silly things like hats and mugs, I mean things like t-shirts which can be worn by participating individuals on the day to promote it. The t-shirt designs could be very simple and just have the logo design on them. This means I will add to my product list, therefore allowing me to explore a range and look at deliverables and how the t-shirts will be distributed and packaged.


2// A moving image:


- The moving image may be a proposal or storyboards dependant on how much time I have and taking in to account the other products that I will be producing.


- If I am going to create a moving image then I will not be creating a particularly long one, maybe up to 30 seconds long.


- The moving may be used to set and show the tone of voice to my design approach to the brief or a short piece used as promotional material. I think that at the present time I am looking to try and use image as the main focal point, along with a piece of audio as part of my design approach to this particular deliverable.

OUGD203// Self- initiated brief: Initial ideas..

After analysing the 4 live briefs that I had chosen from D&AD, YCN, ISTD and one of my choice, I have started to come up with some initial ideas ready to solidify my concept and the path that I will be taking through the second part of this module.

I know for certain that I am wanting to do something that is related to branding and identity as this is an area within graphic Design that I am very passionate about. I am also wanting to explore many other areas that I have either not tried before or I want to develop my skills in. This includes editorial, moving image, image based design and possibly hand crafting.

Here are some of the initial ideas I had for this brief:

- Branding Peace Day: This brief from D&AD was about promoting and making people aware of Peace day all over the world. I feel that if I brand the Peace Day much like that of Valentines Day and Mother's day then it will instantly become recognisable. Obviously I will have to do this in a more creative way than just advertising it in a very commercialised way as the other well known 'days' mentioned above.

Peace Day is also a known profit organisation so I dont want it to become too much about giving money, it is about stopping violence for one day a year and giving aid to those who need it most. Peace Day's aim is for everyone in the whole world, for one day only to unite and reduce the violence in the world. Targeting the whole world will be a challenge, but one that I am ready for.

I will have to do a lot of research to be able to determine what the best way is to communicate with such a large and broad target audience and also on how to make one day within the year be so memorable and unforgetable that people from all over the world will instantly know what it is and have the willingness to take part.

- Swarovski is another brief that I have been considering doing. My initial ideas for this brief were to create a launch event for the new younger generation jewellery range. I could produce the POS, advertising, packaging and catalogue for the new range to be within the stores and distributed using other methods of delivery including the launch party.

To expand on this concept I could create a monthly launch event for new items of jewellery to the range therefore broadening the possibilites and outcomes of the brief. One thing that has already put me off completing this brief is that in the first part of this module I had already seen the outcomes of others that had worked on it. I fear that seeing their work that has been produced may subconsiously effect decisions I make when approaching the brief.

- The main ideas and concepts that I have thought of mainly relate to the Peace Day brief and I do believe this is because it seems like such a challenge and it will also allow me to develop skills I already have and try new things to then I can also develop.

Product, Range and Distribution//

Here is a list of the products, ranges and distribution methods that I could and will either create or propose as part of this self- initiated brief:

1// A campaign to 'promote' Peace Day

Campaign will include things such as:

- Posters:

Posters will be kept fairly simple and communicate a clear message of what Peace Day is and what it involves, using mainly image as a means of visual communication.

- Flyers:

Flyers will have a similar concept as the above mentioned posters, I will be creating these as a deliverable as it gives me another product of which I can create a range. This also means that I will be able to explore scale and format as part of the brief and therefore developing my skills.

- Information guides:

Creating some kind of guide will give me the chance to explore with editorial design, of which is something I am not keenly interested in, it will be good practice to try and create something within this brief.

The guide could include information about the Peace Day itself and what the day will entail, along with the aims of Peace Day and the effects it has and will have on the world if it is made to be memorable.

- Booklets:

The booklet in a way would be similar to a guide, although I could focus this product on introducing Peace Day and using it as a piece of factual information that will tell the story of Peace Day and how it came about, where as the information guide will be focusing more on the future of Peace Day.

- Souvenirs:

When I say souvenirs I dont mean silly things like hats and mugs, I mean things like t-shirts which can be worn by participating individuals on the day to promote it. The t-shirt designs could be very simple and just have the logo design on them. This means I will add to my product list, therefore allowing me to explore a range and look at deliverables and how the t-shirts will be distributed and packaged.

2// A moving image:

- The moving image may be a proposal or storyboards dependant on how much time I have and taking in to account the other products that I will be producing.

- If I am going to create a moving image then I will not be creating a particularly long one, maybe up to 30 seconds long.

- The moving may be used to set and show the tone of voice to my design approach to the brief or a short piece used as promotional material. I think that at the present time I am looking to try and use image as the main focal point, along with a piece of audio as part of my design approach to this particular deliverable.

I have given myself a lot of work to do, but I do feel that it is achievable.

OUGD203// Brief selecting..

For the self initiated brief for the second part of OUGD203, we were asked to choose 4 briefs (of which I have done and can be viewed earlier on my blog). I have begun to analyse each brief and write down why I have chosen each one, the problems I may encounter, what deliverables I could produce, practical and personal skills I could develop within the brief, the contexts of which I will need to explore and also important things to consider that may have been left out.

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D&AD Brief: We want to make it impossible for anyone to ignore Peace Day

Problems I may encounter//

- Has a very wide target audience so it might be a challenge to create designs that appeal to anyone and everyone

- There is no set restriction on the final deliverables, which could make it hard for me to decide on what I feel would be the best method

- Trying to make Peace Day as popular as days like Valentines day, set days in the calendar take years to become tradition, how will I be able to make Peace Day as popular?

Deliverables I could produce//

- A promotional campaign/ advertising campaign including posters etc to engage with a ranged target audience

- Branding material for Peace Day to try and make it more recognised and give it a memorable identity

- Some kind of information guide about Peace day to educate people of its purpose and the importance of joining in

- A short moving image piece highlighting how important Peace Day is

Practical and personal skills I could develop through this brief//

- Strengthen my skills in branding and identity as this is an area of Graphic Design that I am very interested in

- Improve my researh skills, this will be very important as I will need to make sure I research in depth for this brief to be able to fully understand it and how I will communicate it

- I want to try new methods of delivery and expand on methods I already have an understanding of as this will build up my skills and help me to become more creative by thinking outside of the box

Contexts that I will need to explore//

- What is Peace Day and why isnt it as popular as days like Valentines Day (how did they make Valentines Day so popular?)

- What is a campaign? How many different ways are there to approach a campaign?

- Branding and promotion of large events


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YCN Brief: Swarovski

Problems I may encounter//

- The target audience is specified but is still quite broad (20- 30 year olds) which means I could focus on students, young working adults or young families. Even though they would have an interest in the latest fashion trends I can still see this may be a problem

- Swarovski at the moment have a much older target audience and although the purpose of the brief is to make it more appealing to a younger audience I would still have to persuade a younger generation that Swarovski isnt 'old fashioned' as such

- Deliverables is quite open which can sometimes be a problem if I do not know exactly what problem I am trying to solve

Deliverables I could produce//

- A promotional campaign launching the Swarovski range to the younger generation

- Packaging for the new fashion jewellery items

- Instore POS to advertise the new range

- Website designs to launch the new range

Practical and personal skills I could develop through this brief//

- Apply branding and identity to the new range to make it memorable

- Research into Fashion which is an area I know little about

- Develop my knowledge of packaging and how the packaging of an item can effect its communication

Contexts that I will need to explore//

- Different ways of packaging jewellery, what works and what doesnt

- Research into the fashion industry and new trends

- Look into the popularity of fashion jewellery

- Look at POS for jewelers and see how this effects communication to a specific target market


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ISTD Brief: It happened on this day

Problems I may encounter//

- The brief is very open, which means I may struggle to initially find a solid idea and concept to stick to. Any day ever in history gives me a lot to consider

- Deliverables is restricted to type only. Typography is not my strong point

- I must decide on who my target market will be, the event that I focus on will help me determine this but I can still see this as being a difficult hurdle to jump

- Method of delivery is very broad, it states that any media can be used, which isnt necessarily a problem but it does give me a lot more to consider

Deliverables I could produce//

- A piece of editorial design focusing on the event I choose

- A series of posters about the event to educate and communicate to my chosen taregt market

- A piece of moving image using kinetic type

Practical and personal skills I could develop through this brief//

- Develop my skills and knowledge of type

- Build up my confidence in trying something new and exploring with type

- Thinking outside of the box, I am used to using image to communicate

- My ability to make informed decisions about what I will be focusing on

- My ability to be specific when defining my concept

Contexts I will need to explore//

- Type based editorial design

- Kinetic type

- Ways of making memorable day memorable


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SELF CHOSEN Brief: Puffin and Penguin

Problems I may encounter//

- It is a very open brief, which book cover would I illustrate and how many?

- There is a restriction on deliverables being that I can only produce a book cover

- I wouldnt be able to push any limits as the brief restricts this

Deliverables I could produce//

- Limited edition book covers

- A series of book covers

- Could possibly design packaging for the books

- Design covers for both Puffin and Penguin books

- Online/ digital deliverables for the books

Practical and personal skills I could develop through the brief//

- Develop my illustration skills

- Develop my drawing skills

- Thinking outside of the box when it comes to pushing the concept

- Idea generation, I will need to think of ways to get the most out of this brief

Contexts I will need to explore//

- Childrens and adults book covers

- Packaging Limited edition

- Styles of illustration that arent necessarily similar to the way in which I currently work

OUGD203// Concept development workshop..

26/04/12

Today we had a workshop where we were looking at the fundamentals of concept development. This workshop is based upon the chosen briefs that I have been looking at to work with throughout this second half of the module. The workshop involved some short writing tasks and brainstorming in relation to what I want to achieve with the self initiated brief.

- 5 things I want to do
- 5 things I need to do
- 5 reasons why
- Personal skills I want to develop
- Practical skills I want to develop
- Processes I want to investigate
- Products I want to produce
- Contexts to explore

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5 THINGS I WANT TO DO//

- Hand crafted designs (paper crafting)
- Image based design/ Illustration
- Create both print and digital designs
- Introduce branding and identity into my brief
- Create advertising campaigns/ promotional design

5 THINGS I NEED TO DO//

- Research into methods of advertising campaigns and branding
- Ways in which to engage with varied target audiences, best methods of communication
- Look into methods of deliverables and their best met purposes
- Experiment with different products, ranges and deliverables appropriate to my target audience
- Continuously evaluate my work and progress to see if I can make improvements


5 REASONS WHY//


- I love creating hand crafted designs, but it can be very time consuming, I want to make time
- I have a strong interest in branding and identity and feel that it would be good practice to try and include it within my brief where appropriate
- Extensive research will help me undertsand the subject of the brief, which will have a huge impact on my final deliverables
- I need to start experimenting with new methods of delivery to broaden my skill set and knowledge
- I am very print based at the moment, I need more experience of working digitally to challenge myself


PERSONAL SKILLS I WANT TO DEVELOP//


- My time management and organisation.
- Confidence in myself to try new things
- The ability to engage more with my work and try harder


PRACTICAL SKILLS I WANT TO DEVELOP//


- Hand crafted design (paper crafting)
- Research methods
- Idea generation and practice of communicating


PROCESSES I WANT TO INVESTIGATE//


- Paper crafting
- Illustrative design, mainly vector based
- Book binding


PRODUCTS I WANT TO PRODUCE//


- Some kind of binded book
- Packaging
- A series of branded products
- An advertising campaign, including posters, flyers etc


CONTEXTS TO EXPLORE//


- Advertising campaigns
- Unusual packaging
- Image based, Illustrative design within advertising
- Large events promotion


WHAT IS MISSING?//


- The content to deliver
- A problem and a way in which I will solve it


Tasks in for next Thursday 3/5/12:

- 5x each brief, and why I have chosen it
- Analyse briefs in relation to the lists above (not including x5 things [top 3] questions
- Write my own brief, concept pitch for next week