For the self initiated brief for the second part of OUGD203, we were asked to choose 4 briefs (of which I have done and can be viewed earlier on my blog). I have begun to analyse each brief and write down why I have chosen each one, the problems I may encounter, what deliverables I could produce, practical and personal skills I could develop within the brief, the contexts of which I will need to explore and also important things to consider that may have been left out.
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D&AD Brief: We want to make it impossible for anyone to ignore Peace Day
Problems I may encounter//
- Has a very wide target audience so it might be a challenge to create designs that appeal to anyone and everyone
- There is no set restriction on the final deliverables, which could make it hard for me to decide on what I feel would be the best method
- Trying to make Peace Day as popular as days like Valentines day, set days in the calendar take years to become tradition, how will I be able to make Peace Day as popular?
Deliverables I could produce//
- A promotional campaign/ advertising campaign including posters etc to engage with a ranged target audience
- Branding material for Peace Day to try and make it more recognised and give it a memorable identity
- Some kind of information guide about Peace day to educate people of its purpose and the importance of joining in
- A short moving image piece highlighting how important Peace Day is
Practical and personal skills I could develop through this brief//
- Strengthen my skills in branding and identity as this is an area of Graphic Design that I am very interested in
- Improve my researh skills, this will be very important as I will need to make sure I research in depth for this brief to be able to fully understand it and how I will communicate it
- I want to try new methods of delivery and expand on methods I already have an understanding of as this will build up my skills and help me to become more creative by thinking outside of the box
Contexts that I will need to explore//
- What is Peace Day and why isnt it as popular as days like Valentines Day (how did they make Valentines Day so popular?)
- What is a campaign? How many different ways are there to approach a campaign?
- Branding and promotion of large events
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YCN Brief: Swarovski
Problems I may encounter//
- The target audience is specified but is still quite broad (20- 30 year olds) which means I could focus on students, young working adults or young families. Even though they would have an interest in the latest fashion trends I can still see this may be a problem
- Swarovski at the moment have a much older target audience and although the purpose of the brief is to make it more appealing to a younger audience I would still have to persuade a younger generation that Swarovski isnt 'old fashioned' as such
- Deliverables is quite open which can sometimes be a problem if I do not know exactly what problem I am trying to solve
Deliverables I could produce//
- A promotional campaign launching the Swarovski range to the younger generation
- Packaging for the new fashion jewellery items
- Instore POS to advertise the new range
- Website designs to launch the new range
Practical and personal skills I could develop through this brief//
- Apply branding and identity to the new range to make it memorable
- Research into Fashion which is an area I know little about
- Develop my knowledge of packaging and how the packaging of an item can effect its communication
Contexts that I will need to explore//
- Different ways of packaging jewellery, what works and what doesnt
- Research into the fashion industry and new trends
- Look into the popularity of fashion jewellery
- Look at POS for jewelers and see how this effects communication to a specific target market
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ISTD Brief: It happened on this day
Problems I may encounter//
- The brief is very open, which means I may struggle to initially find a solid idea and concept to stick to. Any day ever in history gives me a lot to consider
- Deliverables is restricted to type only. Typography is not my strong point
- I must decide on who my target market will be, the event that I focus on will help me determine this but I can still see this as being a difficult hurdle to jump
- Method of delivery is very broad, it states that any media can be used, which isnt necessarily a problem but it does give me a lot more to consider
Deliverables I could produce//
- A piece of editorial design focusing on the event I choose
- A series of posters about the event to educate and communicate to my chosen taregt market
- A piece of moving image using kinetic type
Practical and personal skills I could develop through this brief//
- Develop my skills and knowledge of type
- Build up my confidence in trying something new and exploring with type
- Thinking outside of the box, I am used to using image to communicate
- My ability to make informed decisions about what I will be focusing on
- My ability to be specific when defining my concept
Contexts I will need to explore//
- Type based editorial design
- Kinetic type
- Ways of making memorable day memorable
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SELF CHOSEN Brief: Puffin and Penguin
Problems I may encounter//
- It is a very open brief, which book cover would I illustrate and how many?
- There is a restriction on deliverables being that I can only produce a book cover
- I wouldnt be able to push any limits as the brief restricts this
Deliverables I could produce//
- Limited edition book covers
- A series of book covers
- Could possibly design packaging for the books
- Design covers for both Puffin and Penguin books
- Online/ digital deliverables for the books
Practical and personal skills I could develop through the brief//
- Develop my illustration skills
- Develop my drawing skills
- Thinking outside of the box when it comes to pushing the concept
- Idea generation, I will need to think of ways to get the most out of this brief
Contexts I will need to explore//
- Childrens and adults book covers
- Packaging Limited edition
- Styles of illustration that arent necessarily similar to the way in which I currently work
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