Monday, 1 October 2012

VW Beetle Brief

Initial ideas for VW Beetle Brief:

- Use acetate to create look book
- Having thick, well printed card between pages with info on
- Disect the new Beetle and depict using illustrations printed into acetate
- Mail out book, promotion for VW
- Not something necessarily trying to sell, promo material and information based
- Target audience, existing VW owners, Beetle fans
- History of the Beetle could be included
- Illustrations of all models shown in a look book
- Something really professional and sexy

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