YCN Brief// How open is our chosen brief?..

After choosing our brief we were asked to consider how open it actually was. We were given four categories to consider, of which we had to pick five points out of the brief for each one:

Content subject//

- Heinz
- Salad cream
- Food values
- Taste
- Modernity (hip)

Media distribution//

- Campaign
- New media/ interactive website
- Traditional media
- TV and radio commercials
- Posters

Audience context//

- Fun
- 18-29 year old adults
- Sociable
- Food lovers
- Young

Product deliverables//

- Name
- New product ideas
- Packaging
- 'A campaign'
- Digital media