YCN Brief// Our chosen brief..

Our chosen brief is:

Heinz Salad Cream :)

We were told to write five things the brief was asking us to do:

- Create a creative campaign.
- Get the young eating Heinz Salad Cream again.
- Associate salad cream with other 'popular' foods.
- Make the message upbeat/ fun.
- Generate excitement.

We then had to write five problems the brief was asking us to solve:

- How to raise the profile of salad cream above other dressings and sauces.
- How to modernise a heritage brand.
- How to re- engage consumers to remind them of the great taste.
- How to embed new eating behaviours for salad cream.
- Make the campaign fun and upbeat, with a memorable message.